WNB Private Client Services

PR Objectives

WNB Private Client Services is an independent RIA firm in Midland, Texas, seeking to establish brand identity throughout the state of Texas and expand its local client base.

Strategy

JCPR created an integrated marketing and communications plan, involving local and national publicity efforts, to raise WNB’s national profile, thereby positioning it within the Texas market as a premier wealth management firm nationally recognized for its financial planning expertise.

Results

• High-quality media exposure in national and local outlets, including The Wall Street Journal, The Washington Post, BusinessWeek, Dallas Business Journal and The Midland Telegram Reporter.
• Regular on-air TV appearances focusing on personal finance issues, targeting the local market including CBS7 in Odessa and KMID TV2 an ABC affiliate in Midland.
• Created and secured opportunity for the firm’s Managing Partner to be the featured financial expert with a standing segment twice a week on CBS7 in Odessa, the area’s leading network affiliate.