Gemini Fund Services

PR Objectives

Gemini Fund Services, a service provider for RIAs launching their own investment products, sought to build its brand identity and position itself as a thought leader within the fund administrative space.

Strategy

JCPR launched an extensive media relations and publicity campaign to promote Gemini’s expertise and establish the firm and key executives as industry thought leaders through high profile media coverage targeting its investment advisory client base.

Results

• Consistent targeted features including in Investment Advisor, Institutional Investor, Financial Advisor (Cover Story), HedgeWorld, Money Management Executive, Ignites, Fund Action, Financial Planning, and InvestmentNews.
• Ongoing media exposure in key publications including InvestmentNews, TheStreet.com, Reuters, Bloomberg, MarketWatch, Investment Advisor, Financial Planning as well as broadcast appearances on BBC and Fox News Channel.
• Assets under administration increased to $10b from $800m over the past five years
• Client base expanded to 65 from 8; funds administered grew to 115 from 23