Aston Asset Management

PR Objectives

Aston Asset Management, an institutional based investment management firm, sought to substantially increase awareness and brand cohesion of its mutual funds, which are sub-advised by 15 distinct institutional money managers.

Strategy

JCPR designed a focused program aimed at leveraging the expertise of Aston’s subadvisors in order to establish Aston as a premier investment management firm offering investors access to institutional-quality services.

Results

• Ongoing, high-quality media exposure in top-tier publications for Aston sub-advisors.
• Significantly raised the public profile for Aston’s subadvisors and increased awareness about Aston mutual funds, establishing Aston as a premier source of investing expertise.
• Feature profiles of subadvisors in targeted publications including Barron’s, Financial Advisor, Wall Street Journal, Forbes, Kiplinger’s Personal Finance, Investment Advisor and Financial Planning.
• The tone of the news stories that JCPR has generated continues to positively reinforce investors’ perceptions of Aston’s mutual funds and separately managed accounts.