AIP Funds

PR Objectives

AIP Funds was a start-up fund company offering one hedged-strategies mutual fund and seeking to educate investors and intermediaries about hedge-fund style investing, thereby driving lead generation and asset growth.

Strategy

JCPR implemented a comprehensive plan, encompassing brand development, messaging, media relations and strategic counsel, aimed at positioning AIP as a leading pioneer in the rapidly growing realm of hedged-fund style investing.

Results

• Consistent coverage in prestigious media outlets including The Wall Street Journal, BusinessWeek, Financial Advisor, Investment Advisor, Wealth Manager, CNBC, CNN, and Bloomberg TV, etc.
• AUM increased to $800m from $12m in 2009-2003.
• Successful launch of second hedged-strategies mutual fund.
• Broad array of financial intermediaries, e.g., RIAs, Broker/Dealers, Trusts.